| || |
FEB. 11, ISSUE #1052
| Web Search|
| Blog Search |
| Add a Blog|
Search 17,400+ Blogs
Grab a Blog RSS Feed
Blog Express for RSS Feeds
| SiteProNews Blog |
| Read daily blog posts in the SiteProNews Blog by two of the Web's top writers, Kalena Jordan and Jerry Bader.|
| Tools & Services|
| Webmaster Tools |
| Web Page Analyzer|
Meta Tag Generator
Keyword Popularity Tool
Link Popularity Checker
Search Engine Submitter
Internet Tools Directory
Site Resource Directory
| SEO-News Forums |
| Join the SEO-News Forums to post comments, articles and tips or learn from SEO experts. |
| ExactSeek Toolbar|
| Get the toolbar with spyware scanning, webpage keyword analysis, web search on multiple meta engines, popup-blocking, Alexa site ranking, word highlighting, auto-upgrade and erase browser cookies.|
| Traffic Exchanges|
| Get Free Visitors to Your Site with these Outstanding Services: |
| Site of the Day|
| Flux.com allows you to create social communities on your website. Features include content sharing, member profiles, customized page layouts, photo and video uploads, easy technical integration, etc. |
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: firstname.lastname@example.org
| App of the Day|
| ReminderCube 3.2 (21.7 MB) is a multi-featured desktop calendar. You can set day's events, tasks with optional alarm and write notes in the all day panel. Includes a RSS reader, an application launcher and a gmail checker. Customizable. Freeware for Windows 2000/ XP/ 2003/ Vista.|
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: email@example.com
| Must Read Ebooks|
| SPN offers one of the best eBook libraries on the Web. Our current selection includes Commercial and over 183 Freeware eBooks. |
Authors can submit eBooks to SiteProNews via email: firstname.lastname@example.org
| Link to SPN|
| Link your site to SiteProNews, the newsletter and resource site for Webmasters.|
Or, Add SPN to your site with just 2 lines of code. Top content for your site without any of the work.
Visit our SPN Partners page. Some great sites have opted to support the SiteProNews newsletter.
| SPN Partners|
| UmbrellaNews - The Web's most comprehensive news site. Stories updated every 7 to 10 minutes.|
SubmitPlus - Post your site to 110 search engines... Gratis.
Template Monster - The Web's number one website templates are available for immediate download.
Online Site Builder - Providing high end web design, site management & digital media tools
Web-Source - Your Guide to Professional Web Site Design & Development.
TheCgiSite.com - A directory of programming resources.
TechNewsletters.com - A directory of IT newsletters with ratings & descriptions.
Alexa Toolbar - An indispensable tool for web professionals, providing Visitor Data, Site Stats, and Contact details for all the sites you visit!.
NewWebDirectory - A new internet web directory of professionally reviewed web sites providing both freebie and paid site submission.
FreeWebMonitoring - Monitor your web site's availability 24 hours a day, 7 days a week with email alerts and weekly web site statistics.
DropJack.com - A new social content website similar to Digg. Submit original content or articles and news items that you believe are newsworthy.
SmartWebGadgets.com - Useful gadgets and widgets for your blog or website. Enhance any web page with just 2 lines of code.
Top 10 Exposure - Forget PPC. Get Google-Type ads for $3 - $4 per month and top 10 exposure across 225+ search engines & web directories.
ExcellentGuide.com - Provides a directory of trusted, reliable and credible websites based on a unique credibility scoring system
| || |
The Sociology of Social Media
By Andrew Clough (c) 2008
While being hired on at StepForth Web Marketing our CEO, Ross Dunn, was interested in how someone with a background in sociology could benefit his company, specifically in understanding social media and how to market to it. Sociologists look at communities and try to dissect them as to what its participants have in common in addition to trends or commonalities within the communities.
Sociologists study society and social action by examining the groups and social institutions people form, as well as various social, religious, political, and business organizations. In essence it is the study of social interactions of people and groups.
They like to watch groups of people and see how they interact and function. Understanding the group's values and ideas is the key because once you understand a group one can participate within it. Participation means that you have the ability to communicate to those within the groups and spread or gain information. The concept of a social media marketer is to gain understanding of a community and leverage it to increase awareness of their own or their client's expertise. Social media based communities are seen as the new web properties for marketing campaigns. Driving traffic and developing information users trust and use is the monetization of the social media world.
This article is a general understanding as to what social media is and its potential for reaching the public. In the future I will be covering more specific areas within social media and helping clients build campaigns that work for their specific situation in this emerging marketplace. If you have any questions please feel free to ask.
Why People Use Social Media
Social Media is a web based venue that shares ideas, values, and information. Social media sites are formed when groups of people want to share information. They are used to keep up with friends and colleagues, to exchange ideas, and get information from those who might have an answer. Social media sites create a community (a group of individuals) based around this shared information. Many of these sites have gained huge followings and therefore are seen as authorities in their particular area of expertise (news, technology, sports, etc.).
Social media creates a community where like minded people can interact, mingle, and explore. They provide information that's judged by those within the community to be deemed noteworthy. It is interesting to note that social media sites have the same basic format in how they propagate the content provided by their users. Individuals are able to vote on the content or respond to the content. In this way, social media sites seek to gain and direct viewers. Social media is about giving control over information back to the masses.
Information provided on these sites is judged on a combination of criteria; its relevance, its quality, and the uniqueness of its content. The information is seen as trustworthy and unbiased because it is peer filtered. The information within these communities will have influence on the people who view it and can determine what actions they take regarding this new found information. As social media sites prosper with large user bases of interconnected individuals they provide a new platform for finding web based information.
Social media is inherently personal. The users provide personal information and ideas, respond to them, share them, and create a social media personality. This is where social media marketing comes in. Marketers want to know who you are and what you like. With booming global communication and technologies social media sites are seen as important venues for exchange. They embrace ideas surrounding information like connectivity, word of mouth, promotion of quality, and trust of those deemed trustworthy. Social media sites are important because they contain information users find interesting, timely and informative.
Marketing is the sharing of information to influence a consumer to purchase a product or service. Social media marketers want to get their messages out across the many mediums (video, interactive, audio, etc.) on social media sites to the individuals spending time on them. Social media sites also provide a space for advertisers to promote and gain insight on their products. These sites are seen as a great venue for advertising because of their ability to reach individuals based on their demographics, like age, location, and search profiles.
In both social media and marketing a niche is a smaller more focused section of a broader market. Niche communities are able to congregate within social media sites and share ideas and fraternize on very specific topics. This idea is very important to marketers and social media because they want to be able to reach the appropriate market for their information. Niche marketing is the process of finding and serving these specific market segments and designing custom-made strategies to profit from them. About The Author
Currently social media sites hold huge amounts of information. Social media is a great tool for spreading information and adding to it. Do people want more personalized, up to date and high quality information? What kind of information do users actually get in a current search inquiry? Is there a better way of accessing all the information on the web? These are questions social media is trying to answer. Social media sites are giving the power back to the people for exchanging information; it is a tool that helps society communicate and connect. Society values unbiased, accurate information and access to it. Social media provides personalized information and the chance for your voice to be heard. Social media's ability to influence one's personal decisions will give it huge potential to shape the society we live in.
Andrew Clough is StepForth's Social Media Specialist at StepForth Web Marketing Inc.; based in Victoria, BC, Canada and founded in 1997. You can read more of Andrew's articles and those of the StepForth team at http://news.stepforth.com or contact us at http://www.stepforth.com, Tel - 250-385-1190, Toll Free - 877-385-5526, Fax - 250-385-1198
Printer Friendly Version of this Article
| Recommended Webmaster Articles|
| Web Design Questions and Answers|
How much do you know about web design? Take this web design quiz to find out how much you know about web design...
Your 7-Point Annual Website Tune-up
Every time you take your car in for an oil change, most shops give you a 15- or 30-point checkup when they change your oil to alert you to any other potential problems you might experience in the future. In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website.
Searching for Better On-Site Search Usability
Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn't just an after-thought.
| Webmaster Resource Sites & Services |
| Top SEO Tools - A suite of the best online submission, reporting and SEO Tools available. Sign up for a frëe tríal. |
Add Me! - a pioneer in search engine submission, and the most popular. They provide frëe submission and paid submission.
| Google Ranking Secrets Revealed! Boost Your Google Ranking, Get More Orders, And Make More Monëy!|
Build Your Traffíc with ABCSearch
Get $100 of FR-E-E qualified Visitors. Sign-up today and we'll match any initial deposit up to $100. Geo-targeting, full reporting and one clíck results!
| Recommended Webmaster Tools & Services |
Net Research Server (NRS) - a complete search engine solution for sites wanting to host entire web search, industry specific search, site search, or directory search. NRS also enables users to submit listings, create alerts, and organize bookmarks.
Select from 1000's of Quality Templates
Need a new site look? Select from thousands of professional designs for a fraction of web design costs. Get a multi-page website up in just a few hours.
Build a Business Website in Under 5 Minutes.
Over 172,000 people just like you have used Exact Websites to build professional websites, complete with web pages, photo albums, email, links and 27 other features without ever having built a website before.
WebPosition helps you maximize your site's search engine visibility by providing a complete SEO solution including rank reporting, keyword research, page optimization and submission. Download a frëe demo today!